Good sales pages position your product as a solution for a particular problem. They also address common objections, and show how the customer’s life will be improved after they purchase. This creates a sense of urgency that will encourage split-second decision making and increase conversions.
OptinMonster University used trigger words in the example of their sales page to grab visitors’ attention and get them moving. Overusing trigger words can turn visitors off.
You can also Design Your Own
The right sales page design can be the difference between success and failure for your business online, particularly if you are selling digital products like mobile skin templates. The right design for your page can increase conversions, and therefore revenue, whether you are selling an online download course or a membership site. Follow these tips to create an engaging sales page for your product.
Focusing on their problems will help you establish an emotional bond with them. It helps you to distinguish your product by demonstrating that it is addressing their specific challenges. This can be done by creating a block of text that describes how your product solves their problems. It will give your product a more personalized feel, and this can boost conversions.
Use visuals to emphasize the benefits of your product. Visitors are more interested in the benefits of your product than its fancy features. If you are selling a video fitness, instead of describing the workouts, focus on what these workouts can do to help your customer become healthier and stronger. Add a sense of urgency to your page sales to get people to purchase now. You can do this by emphasizing that the product will only be available for a short time, or using phrases like “Only 2 spots remain–Buy now!”. It will encourage customers to convert quickly.
Copywriting
Your digital marketing strategy is incomplete without a sales page. This is the page where interested visitors become paying customers. Understanding the expectations and needs of your audience is key in creating an effective sales page. You must first clearly state the benefits of the product and service you are offering, and then relate them to the current concerns and challenges of the audience.
Your sales page’s headline should be bold and convey the main benefit of the product. It will attract your readers’ attention, and they are more likely to read on. Next, give a brief description of the product and how it will solve your target audience’s problem. You can then address objections such as price.
Finalize the page by adding a call to action. Your audience should find it easy to follow your instructions. It will improve your conversion rate, which in turn leads to increased sales. You can also include a demo or free trial link to give your customers the opportunity to test your product prior to making a purchase. It will increase your credibility, and the entire sales process will be smoother. This will help you to build a stronger connection with your target audience and increase the chances of them becoming long-term clients.
Calls-to-action
You must use compelling calls to action that align with your offer, and address the specific problem addressed by your product. If you sell fitness videos, for example, the call-to action could be: “Get 30 free days of yoga.”
For a sales page to be successful, a strong headline is crucial. The headline grabs and holds the attention of readers. You can do this by using an image that is powerful, bolded words, or a phrase with a strong message. The copy should highlight the advantages of the digital product. The copy of Michael Hyatt’s “Get out of Overwhelm”, for example, focuses on how his training can help overcome time management challenges.
Others will require more convincing. Your sales page needs to address objections and explain the purpose of your product. You should also use powerful copy to highlight the advantages of your product.
You can ask visitors to buy your product by displaying a popup when they’re about to exit the site. It’s a good way to engage potential customers that were about to leave the website. OptinMonster’s Exit Intent Technology can help achieve this goal by triggering a campaign automatically at the precise moment someone is about to leave your site.
Trigger words
Your choice of words in the sales copy will determine whether or not your digital product sells. Your words can either evoke positive emotions or negative ones, and they may encourage consumers to move forward.
You can use affirmative trigger words such as “yes” or “can” to encourage your customers to buy. They can help you convince your audience that the product is effective by creating a scenario in which they will succeed. They can be equally powerful but should only be used in small doses because they could provoke apprehension and hostility. A negative trigger such as the word “never”, for example, can make your audience imagine themselves in an unpleasant situation. They will then avoid that at any cost.
They are useful in campaign slogans, CTAs and headlines. Your content will feel more valuable and exclusive, increasing its likelihood to be shared. They can also pique your reader’s curiosity and pull them in.
It is still important to be careful when using these words. They can damage your credibility if you overuse them. They can also backfire when your content doesn’t make sense or isn’t useful. A headline like “more tips on photography” may attract your readers but not inspire them to buy your product.
