Every content creator or TikToker needs as many views and likes as possible to captivate a wider audience, develop social proof, and gain higher engagement. However, gaining these metrics in large numbers is difficult, as viewers are getting lots of content each day from myriads of creators. So, it is challenging to persuade them to watch and engage with your videos. Read on to learn how to boost your TikTok views and likes for better exposure, improved visibility, and multiple earning opportunities.
Understand your potential audience.
Knowing your target audience is important for gaining growth and success on TikTok. Use your TikTok analytics to understand who your target audience is and gain insights about their interests, age, preferences, time zones, and location. Evaluate trending videos to understand which types of posts gain the highest level of engagement. Based on this data, you can customize your content creation strategy, ensuring it best aligns with the interests of your audience. As a result, you can encourage them to like, share, and comment on your videos.
Generate thought-provoking content.
Produce thought-provoking or controversial content that encourages the audience to comment on their own viewpoints. This is one of the best tricks to drive a high level of engagement; however, be attentive to the community guidelines of TikTok. When creating content on controversial topics, avoid offensive topics and language, as it may negatively impact your success on the platform.
Leverage hashtags.
A hashtag (#) helps TikTok’s algorithm determine what your content is all about. Based on the hashtag you are using in your posts, TikTok can show it to the audience interested in those topics, thereby improving your post’s visibility in the users’ feeds. Moreover, leveraging hashtags can be a proven strategy to improve your searchability. When users search for related hashtags, your content will appear because it features that specific hashtag. The more relevant and popular hashtags your videos have, the better the chance audiences will locate them.
Use just 3-5 related hashtags in combination with general tags such as #trending, #foryoupage, etc. To find the right hashtags, you can visit your home feed and click the magnifying glass. Type related keywords in the search bar and click on the Hashtags tab to learn which ones are receiving the most views. Alternatively, you can visit the Explore page of TikTok and search the videos, noticing trending hashtags.
Add engaging captions.
Just like hashtags, captions are the most powerful tool for drawing viewers’ attention and encouraging engagement. Captions help in describing what your video is all about, so clearly describe what is happening in your video while ensuring it complements your content to generate viewers’ curiosity. Add CTAs (call-to-actions) or ask questions to persuade viewers to give their comments and share the content with their friends. Use quotes, emojis, trending phrases, and humor to stand out among others.
Share tutorials or how-to guides.
This is another proven strategy to gain more views and likes naturally and improve overall engagement. Try to share how-to videos or tutorials, asking your audience for their feedback. For example, if you are running a TikTok account for beauty and makeup, you can post a video on ‘how to do perfect party makeup at home’ and ask your audience, “Which brand do you use for makeup? How long will your makeup last?”. This invites viewers to give comments and share their experiences, creating an interactive environment.
Use trending effects and songs.
TikTok trends help engage users in the community by creating excitement. This is why TikTok promotes the newest trends in the algorithm. Leveraging trending effects and songs can improve your chances of appearing on the FYPs (For You Pages) and gaining more views. Additionally, using video editing tools, such as learning how to remove background from video, can make your content stand out and give it a more professional look. Access TikTok’s camera and click Effects at the bottom left of the screen. Here, you will find a tab with popular effects. Choose the appropriate effect and then record and post your video.
Most importantly, you can bookmark any filter to use later by clicking on the specific filter and then hitting the bookmark button at the top of the screen. Alongside effects, you can also locate and use trending songs by watching videos on your For You Page and examining what is trending. You can also save a song to Favorites to add it later to your video.
Post regularly, considering your audience.
Stick to a regular posting schedule to keep your intended audience interested. It will allow your audience to understand when to always expect your post. You can post daily, every few days, or weekly based on your capacity and your audience preferences. Regularly posting interesting content can strengthen your connection with your followers and boost the overall engagement on your account.
Engage with received comments.
Active engagement with your audience is necessary to show them that you value their interaction. Take the time to respond to the comments you receive, acknowledge their response, and keep the conversation active. This can be the ideal strategy to gain TikTok likes as it increases the visibility of the video on the platform and persuades viewers to like and share your videos. Moreover, the algorithm also prefers content that creates lots of interaction. Gaining more comments and replies on your videos can help you promote them to a broader audience.
Duet with trending creators.
TikTok has an excellent Duet feature that allows your video to appear beside a video of another creator. It enables users to see both videos at the same time. You can leverage this feature if you are interested in collaborations, reaction videos, or literal singing duets with trending creators. The algorithm might pay attention to the buzz around popular videos and improve your video’s visibility among more viewers. Select the required video, click the Share button, and choose Duet. The video you will record will appear on the left side, and the video of the original creator will appear on the right side of the screen if the creator turns this feature ON.
