Of all the variable qualities of a custom box, one of the most significant factors is the material used. The final choice of material for custom box packaging depends on how delicate the product in question is. Keep reading to learn the techniques for choosing the suitable packaging material for custom boxes.
What are the Tips To Choose Material For Custom Boxes?
The rule for selecting the material for the boxes is mainly dependent on the type of the product. However, based on general observation, there are several features that one should never compromise when working on custom-printed boxes.
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Focus On Your Product Type
The first aspect that all brands must consider when selecting the material is the fragility level of the possible product. For example, if you are selling glass products, then you will have to spend more on padding to ensure that the glasses protect perfectly. You can protect this delicate product with materials like corrugation and rigid material.
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Consider The Standards Of Your Brand
Custom packaging is one of the crucial aspects that a company needs to decide. You have to understand certain factors, such as your company’s market value and how your packaging design can fulfill your organization’s standards. Your packaging is all about brand values. For example, if you own a candle shop and make exclusive candles for decorating and gifting, then you can opt for pastel colors to make the custom candle boxes look a little more elegant.
Likewise, if you manufacture luxury watches, exclusive features such as spot UV, foil stamping, and metallic elements can be powerful tools for drawing attention to your brand’s quality.
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Remember Your Market Segment
Your targeted audience should influence the design and style of your packaging because they are the main contributors to your brand’s success. For instance, if you are selling edible products for kids, then having small custom boxes will make them associate them with your brand.
In this case, focus on the points where customers are likely to feel the pinch. For instance, if you are selling cereals, the inconvenience to customers will be that the packaging material does not make the cereals soggy. Hence, the material you should use is solid bleached sulfate-coated cardboard or laminated cardboard that is highly moisture-resistant.
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Take Your Budget Into Account
Another of the critical factors for all of the brands is the cost of the packaging.
Packaging material directly affects the cost of a final product. Thus, when searching for material for custom boxes, remember to take into account the packaging budget of your brand.
For this, you can call your packaging company to get an estimate of how much the material for the box is going to cost. Also, to avail yourself of a discount price for the material for custom soap boxes, you can go on to reach out to the packaging company that offers wholesale rates for the boxes.
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Bear in mind Your Logistic Method
Some brands may overlook another critical area when choosing a material: how they will ship the items. You should design the boxes for shipping a little stronger than ordinary boxes since the items they carry might be exposed to various dangers, such as pressure or weight.
Also, the material used to make the product affects its weight once shipped. Therefore, you have to choose a perfect material for your combination of durability and lightweight. Corrugated material is the best option in this regard because it prevents any kind of physical damage to the product.
Materials You Should Use in Custom Boxes
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Rigid
Your luxurious custom packaging design requires a material that reflects your brand’s elegance. For this reason, you should make the outermost layer of rigid material. Custom rigid packaging material has a wood-like consistency, making it look more luxurious.
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Kraft
Kraft derives from virgin solid wood fiber, making it an organic material. This brown material makes the designs look earthly, making it easier to attract the attention of the climate-aware market. Manufacturers prepare these attractive and eco-friendly packages from recycled paper to hold items of different sizes.
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Cardboard
For custom boxes with logos, you can use cardboard box packaging material because it is easier to print. In addition, coatings reduce roughness on the surface of the cardboard, thus enhancing the printing of the material.
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Corrugation
The corrugated packaging material should have at least one flute and two plain cardboard layers. They place fluted layers between the two plain layers. So you must have to select a perfect combination of durability and lightweight material. This material has flutes that act as a shock absorber and prevent any physical damage to the product.
Conclusion
Packaging is a very important aspect of a custom box, and it should be made of high-quality material. Custom boxes are considered representatives of your company and explain to customers your values. This way, you can select quality material for custom boxes that would give the required protection and presentation, which might make the product stand out and create a market for itself.
