By now we all know just how far and in what directions social media can go, impact and influence businesses of all forms and types. At least, we should. The social media revolution is history now and such Social Media Giants like Facebook, Twitter and Instagram have become part of the people’s life.
It was found out that 74% of adults are in the use of social media in the year 2014 making it to be a vital aspect of the daily life.
However, this is still true with many small business owners and they could be forgiven for underselling social media even in 2018. Yes, you opened Facebook accounts and twitter accounts, but are we really maximizing it to the fullest?
As a result of using social media tools, organizations can build their brand awareness, engage with their customers and in the long run influence traffic, leads, and sales. However, it should be a component of your total scheme in internet marketing.
In the same light, if you are not leveraging on social media for business development, then you should find out what exactly you are missing out on.
The following are the organisational benefits that the implementation of the current recommendation would provide:
1 – Enhanced promotional and marketing power.
Small businesses always experience the problem of identity especially in a highly competitive market environment. Social media platform enables you to grow your social branding and distinguish your brand from your competitors. The advantage of social media is that you can interact with your customer base directly which helps to create a personality for your brand and therefore grow your business.
2 – Improved Custoemr Experience
The recent advancements through the use of technology in business have brought about some significant changes in the business environment, it is crucial to note that despite all these changes something that remains constant is the need to deliver good customer services. Indeed, both in the virtual and in the physical shopping environments the good sales support means the improved sales and stable market demand.
The social media assists businesses in improving their communication as well as interaction with customers, during pre, during and post-consumption. The worth of that relation can not be overemphasised.
To be prepared and able to answer questions, from the social media accounts proves to the potential customer that they are not numbers on the balance sheet but that you care and are listening. They don’t pay a lot of attention to what that kind of customer service can do to turn a simple patron into an advocate for you and your company.
Well, what does this mean exactly then? Monitor your social profiles!
One can also use the services such as IFTTT to establish “recipes” for listening in the process. Be prepared to answer back to your customers immediately and this single procedure will put business ahead of your competitors. It will stun you, but the social media customer service and the fast response are lacking in most firms.
3 – More Informative Perception On Your Sector
The flow of communication in social media presents you with an opportunity to directly engage the customers and understand precisely what they expect from your firm or companies in case you are a service provider. This enables the firm to come up with new products that may include line extension and new marketing strategies.
The constant communication with your industry also helps you in handling some of the concerns and complaints so you can safeguard your business’ precious reputation. Claim responding to a complaint on twitter to be an honest and friendly approach, is as far as you can go in order to save your brand reputation as well as maintaining your loyal clients.
4 – Trust and Authority
E-business has provided consumers with much more alternatives than before and now they wants to do business only with reliable and dependable ones. If your business is consistent and active in social media it shows the trust aspect people seek in a company.
You social media accounts are also effective in developing your credentials in the given market. If managed effectively your social media profiles then you will be able to establish confidence among your customers towards you or your brand.
Not to mention, by the social signals you are creating, also adds to the SEO value of your site and builds your backlink profile. Google encourages this activity and will boost your web site’s authority in your given field.
5 – Promotion of Content and Traffic Generation
Last but not the least, social media also has a lot of importance in marketing the website and its contents. Giving the public quality and informative content that can be regarded as rather engaging is one of the main tenets of effective SEO and digital marketing.
However, creating high-quality content can bring only benefits if as many users as possible will be able to see it. In order to better recollect the usage of this step you must take it further. Make sure to create social media campaigns against your best content and customize Twitter to automatically tweet, or post on other sites.
What are the steps of creating social media campaigns? First, it is important to know that there is plethora of social media tools that can assist you in this process. The following steps will put you on the right track for the use of this real time micro blogging tool called Twitter.
- This is available in Google Analytics under the Acquisition -> SEO -> Landing Pages section to which you should go and find out which content performs best. This is hitherto providing that you are well connected with the Google Webmaster Tools account relating to the analytics.
- If you are feeling fancy, then you might consider the use of URL shortening service that is very popular nowadays such as Bitly. Not only will this make your URLs much shorter (allowing for longer copy), but it will also provide click tracking on the highest performing campaigns. That is, you need to enter the desired link and it will show the shortened one.
- Select 5-8 pieces of content and well, let’s think creatively. Each content should be written five to ten relevant hashtag additions that will create around 20 different versions of the content.
- After this, it is time for scheduling tool. Out of all of them I prefer using Hootsuite the most. Spread your content out over the next 8 months or so and just wait to see the traffic roll in.
By using the social medial, one can quickly and especially publicize any fresh contents of your website which you require in order to attract the traffic you need to create the business.
Actually, when it is done well, social media can be the top of a very effective sales process.
Now, let it be a large or a small organisation there should be no doubt about social media should form an important part of your SEO and your overall digital marketing.
In this post, we have only highlighted few fundamental steps of developing an organic strategy on Twitter. Oh yeah, increasing your traffic ten fold is possible if you provide paid solutions like via Facebook.
The advantages are tremendous, and even more, astounding is the fact that carrying out the change involves a reasonable amount of cost for any business person. Even so, every social media marketing campaign requires time, effort, and diligence.
There is high return on your investment though you have invest time and constantly interacting with the followers you have on the social sites. However, given that the use of social media can be very cost effective in putting across the business, it is time very well spent.
